This is about a new advert released by the Microsoft for the new internet explorer. Every second of this advert makes you smile if you are the child of 90s. Those nostalgic moments just strike your head and makes you think back down the memory lane. Even though internet explorer is now just an ultimate browser that everybody uses to download chrome, safari or some other browser, I found this ad really good on the promotional basis, because it tries to create an emotional bonding to the product at sale. This is how adverts capture our attention on the whole. As of now there are many adverts that are out of the box and are creatively framed up to get in straight to the mind of the buyer. These adverts break all the barriers and stereotypical cause and effect advert making logic and strikes apart. 

Some other examples, that rise up on the top of my head are the Dove adverts. They just do it right. Empowering women, breaking barriers of same old adverts, getting it straight. Dove's ad campaign that points out how critical women are of their own looks is named one of 2013's best ads by some of the top executives in the advertising business.