It has not been so long when I talked about how some advertisements objectify women, use them to sell their product. No! It's not just another feminist ramble here, I want to make some points very clear through this post. 

So, on 9th April Dove owned by Unilever has come up with an ad to showcase the real beauty of women. It's not an advert which tries to sell you any product, but tells you to believe in the real beauty and real you. This advertisement uses a placebo effect, which might seem a bit complicated to understand - but to put it simple, it is the act of believing without actual evidence. To put in big terms, it is providing medically simulated or ineffectual treatment for a medical condition to deceive the patient. 

Not deviating from the real story, recently there was a controversy in the Facebook page of Women's rights news, which is a feminism related page that addressed this advert to be 'awful' and makes women look more gullible and dumb. Shocked to hear such a thing about a dove ad campaign which has proved its way to touch the hearts of many women all round the globe, this is my point of view about it - In my eyes this advert just tries to tell you that you don't need any product be it a beauty cream or a face wash that can give you instant fairness. It tries to stand for the women and get them to believe in the 'real beauty'. 

When we think about this in a broader perspective, Dove is trying to put down its opponents without making a big statement, but indirectly influencing the minds of their target audience and additionally what they get for it is we believe in real beauty. On a contrary, Dove is owned by Unilever and the brand also makes the commercials for 'AXE'. Needless to explain how they objectify women to sell the product, and the amount of bans they have underwent to broadcast their adverts. 

Before you believe in anything, just question yourself on is it worth believing. That would make a change.

Have your say on this advert?